Stop teaching content. Start designing outcomes.
Built on the science of how humans actually learn — not guesswork, not trends.
Most learning theory never leaves academia. Most online courses ignore academic research entirely. We sit in that gap.
Creators who research. Academics who create.
15+ years designing learning that works in the real world, not just on paper.
“If your students are failing your course, your course design is failing them.”
“Most courses are forgotten within a week. Ours are built so yours aren’t.”
It fails your reputation and your revenue. The chain reaction is predictable, measurable, and almost always avoidable — if the course is designed correctly from the start.
No clear outcomes. No narrative structure. Content dumped, not designed.
No emotional hook. No pacing. Students stop showing up after week two.
Industry average completion is under 15%. Yours doesn’t have to be.
Students who don’t finish don’t get results. No outcome means no satisfaction.
Students with no results don’t refer anyone. Your organic growth flatlines.
Refund requests. Bad reviews. No growth. Every new sale costs more than the last.
Most courses lose the majority of their students before the halfway point. Not because students are lazy — because the course wasn’t designed to hold them.
Students who complete and get a real outcome refer on average three people. Students who drop out refer nobody — and some actively warn others away.
Every course, book, and tool on Cognition Blueprint is built on the same six-pillar research framework — the same one used to design real degree programmes over 15+ years of institutional practice.
Each pillar is a research discipline with a literature behind it — memory, attention, cognitive load, design. What the studies actually show, translated into moves you can make in your course this week.
The framework wasn’t invented for the creator economy. It was built designing accredited degree programmes — where curriculum gets audited, validated, and defended.
The courses teach it. The books document it. The tools score against it. Whichever door you come in through, you’re learning the same system — and each piece makes the others sharper.
Six disciplines. One framework. The research base behind every course, book, and tool on Cognition Blueprint.
What the evidence actually says about memory, recall, and what makes lessons stick. The research, not the folklore.
How the mind processes information, builds mental models, and sustains attention. Designing with the brain, not against it.
What cinema, design, and games know about holding focus — applied to learning, on purpose.
How information is presented matters as much as what it says. UX, hierarchy, and pacing brought to curriculum.
Hick. Miller. Cognitive load. Occam. Pareto. The principles every well-built system runs on.
15+ years of programme design, validation, and academic leadership — translated into something you can actually use.
Educators, creators, and subject experts who put the six pillars to work on their own courses.
I cut eleven lessons from my course using the scene test. Enrolments stayed the same. Completions tripled. That’s the whole review.
“The one-page curriculum workshop alone was worth the fee. I’d been ‘planning’ my course for two years. I structured it in an afternoon.”
“I teach at a university and I’ve had less rigorous curriculum training than this. The assessment module should be mandatory.”
One flagship course available now. More on the way — each built on the same research framework.
No courses available yet.
Read the framework. Apply it yourself. Each volume stands alone — start with whichever speaks to where you are right now.
The filmmaking principles that transform how you design learning. Narrative structure, cinematic language, applied to every course you’ll ever build.
How to architect the mental models, frameworks, and learning pathways that outlast the course itself.
The next volume in the series — in the edit now. Join the list and read the first chapter before anyone else.
Start with the flagship course, or check how your current course measures up — free, in 10 minutes.