Description
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How to Design Learning That Holds Attention — by Kevin Fenemore
Attention Engineer is a practical guide to designing learning that holds attention. Built on the Fenemore Law and the 4E Cascade, the book walks educators through the four design principles that decide whether a learner attends: calibrated novelty, purposive relevance, narrative momentum and productive challenge.
If your students drift, your trainees disengage, or your audience stops watching halfway — this is the book on what to do about it.
Attention is the bottleneck. You cannot teach, train, or persuade someone who has already drifted, and most learning is designed as if attention were free. The book treats it as the scarce resource it is and works through the four design principles that decide whether a room stays with you: calibrated novelty, purposive relevance, narrative momentum, and productive challenge.
It is built for educators, course designers, and trainers, though the principles hold anywhere material has to compete for a mind that can leave at any moment. You learn to spot where attention breaks and design against it before it does, rather than bolting entertainment onto a lesson that lost people three minutes in.
Also available in paperback.
