The Attention Toolkit
The Opening Designer
The opening decides whether the encounter earns attention at all.
What it does
The opening decides whether the encounter earns attention at all. Design the five moves that install attention before any content.
Before and after
How to use it
- Design each of the five opening moves. The designer reads your plan and flags any move that's vague — or any housekeeping that's stealing the priming window. Write each move for one specific lesson. The opening is three minutes; every second is priming.