Description
Five tools for positioning and launching a course so it actually sells: the Promise Builder, Audience Profiler, Trailer Structurer, and Launch Plan Auditor from the Cinematic Curriculum Method, plus the Logline Builder. Built for the point after a course is built, when the problem shifts from design to sales.
What’s inside 5 tools
Design core 1
The Logline Builder
Distil your whole course into one sentence — the transformation at its heart.
Marketing and launch 2
The Audience & Avatar Profiler
You can't market to a blur.
The Trailer Script Structurer
A course trailer is a movie trailer.
More tools 2
The Launch Plan Auditor
Most launches fail before they start.
The Course Promise Builder
A course that promises everything to everyone sells to no one.
